Blogs on Customer Engagement, WhatsApp Business Automation

Customer retention is the secret growth lever most brands ignore — because most loyalty platforms make it harder, not easier. Yotpo and Smile.io are familiar names in the space: powerful, feature-rich, and battle-tested. But they rely on a model that adds friction: dedicated apps, portals, and extra steps for customers.

Choosing the right WhatsApp customer engagement tool can make or break your growth strategy. Platforms like WATI have helped businesses get started with WhatsApp automation — but in 2025 the game has changed. Today, customer engagement isn’t about sending messages. It’s about building relationships, driving retention, and creating loyalty.

Transform your product packaging into a powerful marketing tool with QR codes that engage customers, boost sales, and provide valuable analytics. Modern product packaging with integrated QR codes creating interactive customer experiences Table of Contents 1. Why QR Codes Are Essential for Modern Product Packaging 2. Types of QR Codes

In today's hyper-aware market, consumers aren't just buying products; they're buying into brands. They want to know the story behind their purchases: where ingredients come from, how products are made, their environmental impact, and ethical sourcing practices. For Consumer Packaged Goods (CPG) brands, transparency

In the fast-paced world of Consumer Packaged Goods (CPG), understanding your customer is paramount. You invest heavily in product development, branding, and distribution, but how much do you truly know about the post-purchase experience? Are you capturing real-time sentiment, or are you relying on outdated data? While QR codes have

Discover how WhatsApp survey tools boost customer feedback response rates by 35%. Complete guide to implementation, best practices, and ROI optimization Customer feedback has become the cornerstone of business success, yet traditional survey methods are failing businesses worldwide. While email surveys languish in spam folders and SMS messages go unread,

The Loyalty & Referral Conundrum in a Distracted World In today's fiercely competitive business environment, customer retention is not just a goal; it's the bedrock of sustainable growth. Consider this: acquiring a new customer can be five times more expensive than retaining an existing one. Furthermore,

WhatsApp, the messaging app used by billions, is no longer just for chats and calls. With WhatsApp Flows, businesses can now create interactive applications that run directly inside WhatsApp conversations. This tool allows companies to build guided experiences for their customers without requiring them to download separate apps or visit

In today's digital age, businesses are constantly seeking efficient ways to connect with their customers. The WhatsApp Business API has emerged as a powerful tool for customer engagement, but understanding its pricing structure is crucial for optimal utilization. This comprehensive guide will walk you through the intricacies of